Amazon Seller Central (ASC) is now
This seems to be a one way Sync. There is no copying happening from ASC to SSC . I tried updating some pricing on Amazon Seller Central but it was overwritten, so even though I am prompted to use the ASC, I continue to use SSC.
Some things have stopped working on SSC like the Lowest price exclamation that used to indicate a product being sold at a price lower than your offer doesn’t seem to be working anymore. Souq.com frontend seems to be the same, though it might be replaced with Amazon soon. Amazon business will definitely come to Middle East too as Amazon has been reaching out to a few potential sellers on Invitation only basis for now, but later they will open it to anyone.
I am not a big fan of Souq Seller Central, and keenly looking forward to the migration. Amazon’s ASC has to be worldclass and definitely better than SSC. I am hoping to see lot of useful data present in ASC which we can use to analyze and increase sales. Finger Crossed !